Search. Explained.

My oft-quoted friend, Doug Erickson, introduced me to a great blog called The Story of Telling. I find a wealth of valuable content there and, as always, to try to view it through the lens of the services we provide our clients.

Here's an excerpt from a recent post:

"See all those people whipping out their smart phones as soon as they stop at a red light, or when they miss the bus, or are standing next to another real live person in the queue for the group exercise class at 5:30am? They're not avoiding boredom, they're searching -- but not for information or laughs or updates -- they are searching for a feeling. They want to go to the place that gives them that feeling.

We want places to go and places to be. Places to kill time -- or, more likely, places that make us feel a little less lonely in the moment. Places to learn. Places to share. Places that make us feel safe, or smart, or connected, or funny, or hopeful for the future. But most of all, I think we want places to belong and places where we feel like we matter. Those places used to be our family homes, our dinner tables at 6pm, or football games with friends on Saturday afternoons. Increasingly, they are digital spaces that we carefully curate. So whatever you're building, think beyond features, functionality and design and think first about how your user wants to feel when s/he arrives at the place you've built." 

I am amazed at the weight of wisdom in this brief post - and couldn't agree more. Increasingly, this perspective fuels the way I think about every project we undertake at VisionTrust. It is changing the way we write, the way we design and the way we program. Do you see it? JB